In 2020, the e-commerce sector experienced unprecedented growth. When the world came to a standstill and we all had to put our lives on hold, e-commerce reached its record breaking 16.4% of total global retail sales. Online sales accelerated in a matter of weeks, registering growth that we would normally have seen in several years.
The virtual shop is emerging as the reboot point for the economy and sees the rush by sellers and consumers to online as a phenomenon that is set to continue a growing trend for years to come.
For business owners, this is great news. However, on the other hand, internet commerce is starting to become more crowded and competitive than ever before.
E-commerce: customer experience is a crucial point of interest
It takes us 1/10 of a second to make a first impression on a person – with a simple look or a handshake – and our behaviour on the internet is no different: it takes about 50 milliseconds (i.e. 0.05 seconds) for users to form an opinion about your website that determines whether they like it or not, and whether they will stay or leave.
42% of people decide not to buy from a website with a poor or inefficient design and this does not only apply to ecommerce, but also and perhaps more so to websites promoting specific professional services or activities.
But the point is not just to have a beautiful site. The digital experience nowadays is profoundly changed compared to the past and the consumer expects easy and intuitive interactions and above all a pleasant experience whether they are using a PC or a smart TV or their mobile phone.
The weaknesses of low-cost and “DIY” sites
Once you have made the decision to open an ecommerce shop, it is easy to fall into the temptation of DIY and rely on self-creation platforms where – usually at bargain prices – you are offered the possibility to create an online shop easily, in a few clicks and at very low prices, or even create a website for free.
In allowing oneself to be fascinated by these platforms, the risk one runs – when not in economic terms – is that of wasting precious time and postponing the actual start-up of the shop by many months: there are countless projects born and immediately abandoned when the first problems and frustrations arise (which are inevitable when you try to create something so complex on your own) or online shops that, despite being technically finished, fail to ‘take off’ because of a monotonous, unattractive structure (because it is similar to thousands of other sites built with the same medium), or that suffers from the little attention given to usability and the needs of end users.
Customised sites can easily gain the trust of visitors
Relying on an experienced web agency avoids frustrations and mistakes due to inexperienced configuration and guarantees a complete development of all the aspects necessary to create an online shop that works. A web agency knows how to take care of all the technical and structural aspects that underpin online commerce, and can design a tailor-made layout for you, consistent with your wishes and the visual identity of your brand / physical shop. A layout that makes your online shop unique will help you gain the trust of your customers and create new sales opportunities.
You will enjoy a huge saving of effort, worries and a quick start of sales, always accompanied by continuous and direct support in the administration of your online shop.